Luce

Luce

luce  ·  Italian, “light”

Photography for brands, people and places, made with patience for the light.

  • Portrait
  • Apparel & product
  • Automotive
  • Travel
Lake shore framed by trees, boats on blue water
Northern ItalySpaces

Selected work

Behind the lens

How a Luce shoot comes together.

Real footage from a studio day: lights set, camera tethered, models on the backdrop. You see every frame as it is shot, so we adjust together before anyone goes home.

  1. i
    Light the setStrobes and a large softbox shaped to the subject and the garment, not a one-size setup.
  2. ii
    Shoot tetheredThe camera feeds straight to a laptop, so focus, fit and colour are checked live on a big screen.
  3. iii
    Direct the modelPoses and movement are guided frame by frame until the shot matches the brief.
  4. iv
    Edit and deliverA tight, consistent edit in your brand's look, ready for web, social and print.
Studio sessionBehind the scenes
Nick, the photographer behind Luce, in a dark suit in front of evergreen branches
Nick · Founder & photographer

About

Ciao, I’m Nick.

I started Luce to make photographs that feel considered. I care about clean light, a clear point of view and a finished edit that looks like it belongs to one brand.

Most of my work is apparel and product. I shoot campaigns, lookbooks and detail work in studio and on the street, and I bring the same approach to portraits, cars at night and travel through northern Italy.

I come to every shoot with a plan: a shot list, a lighting idea and a clear sense of how the images will be used. You get a tight edit, delivered on time.

Focus
Apparel & brand
Also
Portrait, auto, travel
Based
US & Italy

Services

Light first, then everything else.

Every shoot starts with the same question: where is the light coming from, and what does it want to show? The answer sets the location, the time of day and the frame.

  • Apparel & productLookbooks, flat-lays and detail shots for clothing and consumer brands, in studio or on location.
  • PortraitHeadshots, personal branding and editorial portraits for individuals and small teams.
  • AutomotiveCars and riders at golden hour or under night light.
  • Events & travelGroups, venues and places, edited to a consistent look.

Book a shoot

nickgarry20@gmail.com WhatsApp +1 (317) 946-5511

Tell me what you're shooting, when, and where the photos will be used. I reply within a day.